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Digital & Technology Marketing Manager

CooperVision -
Sophia Antipolis (06)

Soumettre votre candidature

Détails de l'emploi

Temps plein

Qualifications

Français
Webmastering
Salesforce Marketing Cloud
Système de gestion de contenu
Anglais
Marketing digital
Intelligence artificielle
Marketing

Description complète du poste

Job title: Digital & Technology Marketing Manager

Department: Marketing & SAP

Location: France, Sophia Antipolis (3 days office/ 2 days remote)

A brighter future awaits you

CooperVision is one of the world’s leading manufacturers of soft contact lenses with a presence in over 100 countries. Being part of CooperVision means helping improve the way people see each day. It’s more than making contact lenses, it’s about giving lens wearers freedom and confidence to move about their daily lives. We’re all about bright futures – for our people and those who wear our contact lenses.

Job Summary:

The Digital & Technology Marketing Manager defines and implements CooperVision France’s digital and technology strategy.

You will manage the platforms, tools and campaigns that support marketing performance, strengthen credibility with healthcare professionals and improve internal efficiency.

Essential Functions & Accountabilities:

1. Digital Marketing & Performance

Strategic

Define digital strategies and operational priorities (campaigns, platforms, tools).
Develop key KPIs and reporting.
Identify useful and practical optimisations.

Operational

Deploy paid, social and email campaigns.
Design, configure and optimise campaigns via Salesforce Marketing Cloud (SFMC):
- segmentation & targeting,
- automated journeys,
- scheduling & delivery,
- reporting and optimisation.
Ensuring the quality of data used in SFMC
Adapting content (websites, social media, emails, digital media).
Managing A/B tests and continuous optimisation plans.

2. Digital ecosystems & technologies

Strategic

Define the broad outlines for the management and development of digital platforms (website, CRM, customer and sales tools) to ensure they align with marketing and sales needs.
Contribute to the technology roadmap with IT/Data/EMEA.
Identify useful improvements to optimise operational efficiency and user experience.

Operational

Oversee website management: updates, coordination of developments
Oversee the administration and development of internal/outsourced platforms:
- OptiExpert, Jasper AI,
- Client media library, CARE connect, CARE service
- Training and engagement platforms (Learning Academy, CVENT)
- Prescription software & sample ordering tools (Lens): integration and updating of product data, catalogue consistency, visibility of the CV range, seamless ordering processes, EDI integration.
Ensuring the full operational management of ShowPad, including:
- organisation and updating of content,
- coordination with sales teams,
- usage monitoring and reporting.
Manage the Customer Media Library:
- updating tools available for download,
- managing stocks of printed tools and the ordering process,
- continuous improvement of the user experience,
- internal coordination to populate the platform.
Collaborating with IT/Data on functional developments, fixes and integrations.

3. External digital corporate communications

Strategic

Coordinate the communications plan for France with the product managers.

Operational

Publish and update corporate content on digital channels (e.g. CARE / service and category-specific).
Ensure compliance with the brand platform and global guidelines.
Measure the performance of corporate digital initiatives.

4. Digital governance, cross-functional collaboration & operational excellence

Strategic

Help define digital standards (best practices, guidelines, processes) and prioritise projects in collaboration with internal teams.

Operational

Document workflows and tutorials for key tools (e.g. ShowPad, Media Library, SFMC, website) using tutorials and/or step-by-step guides.
Ensure the quality of execution and consistency of materials.

Knowledge, Skills and Abilities:

Expertise: digital campaigns, CRM/automation, SEO, social media, analytics.
Very good understanding of: CMS, CRM, CDP, sales tools & customer platforms.
Ability to manage tools such as ShowPad, SFMC, OptiExpert and Médiathèque.
Solid experience in cross-functional project management.
Cross-functional leadership & business partner mindset.
Diligence, autonomy, attention to detail and execution.
Excellent written and oral communication skills.
Ability to simplify complex issues and facilitate change.

Experience and Education

At least 5 years’ experience in digital marketing with a strong operational focus.
Interest in AI and new technologies
Experience in managing digital platforms and technological tools.

What you can expect:

As a CooperVision employee, you’ll be welcomed into a diverse and progressive global business. We appreciate how important fostering an inclusive culture is and how different perspectives add value and contribute to our success.

If you like what you see, take the first step towards your Brighter Future and apply today! All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.

Please view our careers page at https://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1 to view all other opportunities.

#LI-HYBRID #LI-OC1

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Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : digital marketing manager (provence alpes c&ocirc;te d'azur)

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digital marketing manager emplois - provence alpes côte d'azur

Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : digital marketing manager (provence alpes côte d'azur)