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Head of Growth & Performance Marketing

Incard
Paris (75)

Postuler rapidement

Détails de l'emploi

Temps plein

Avantages

Stock options

Qualifications

Français
Shopify
B2B
Budgétisation
SaaS

Description complète du poste

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end.

This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses.

This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.

Key Responsibilities

Growth Strategy & Performance Ownership

Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
Build and scale repeatable growth loops with a strong focus on ROI and payback
Operate with founder-level ownership over results

Acquisition & Distribution

Own and scale Incard’s acquisition channels, including:
- Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
- SEO & content-driven growth
- Partnerships, affiliates, and communities
- Founder-led and ecosystem-driven growth
Prioritise scalable, defensible channels over short-term wins
Decide where and when to invest paid spend based on clear performance signals

Experimentation & Optimisation

Build a continuous experimentation framework across ads, funnels, offers, and landing pages
Translate insights into high-performing creative angles and messaging
Kill what doesn’t work quickly; double down on what scales

Analytics, Tracking & Measurement

Own growth analytics and performance tracking
Define and monitor core KPIs, including:
- CAC, LTV, payback period
- Activation and cohort retention
- Feature adoption and conversion
Build a clean, reliable attribution and tracking stack
Ensure all growth decisions are data-backed

Creative & Product Collaboration

Work closely with Product, Design, and Brand to:
- Turn product features into acquisition and retention levers
- Align growth messaging with real product value
You don’t design assets yourself, but you know what converts

Team & Leadership

Start hands-on, then progressively build and lead a high-performing Growth team
Collaborate closely with Product, Sales, Partnerships, and Leadership
Set a high bar for execution, ownership, and velocity

What We’re Looking For

Experience

5–10+ years in Growth, Performance Marketing, or Acquisition roles
Proven track record scaling growth at a high-growth startup or scale-up
Strong experience in B2B SaaS, Fintech, or platform businesses
Hands-on experience managing significant paid media budgets
Experience scaling products from early traction to meaningful revenue

Skills & Mindset

Deep analytical and data-driven mindset
Strong understanding of funnels, experimentation, and lifecycle marketing
Product-oriented thinker with strong execution skills
Comfortable working cross-functionally with Product, Data, and Engineering
High ownership, high standards, low ego

Nice to Have

Experience in fintech, payments, or financial infrastructure
Familiarity with Shopify, Stripe, or e-commerce ecosystems
Experience scaling across multiple European markets
Background in category creation or early market positioning
Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)

Location

This role can be based in London or Paris, with hybrid work.

We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave

Postuler rapidement

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