20 meilleures offres (brand manager, issy les moulineaux, a8) (à pourvoir)

Manager — ALL Accor Brand Content Marketing
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Manager — ALL Accor Brand Content Marketing

AccorCorpo -
Issy-les-Moulineaux (92)

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Détails de l'emploi

Temps plein

Qualifications

Français
Marketing
Anglais
Master
Marketing digital
Communication
Compétences en communication
Marketing

Description complète du poste

Description de l'entreprise

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Description du poste

PURPOSE OF THE JOB

ALL Accor is the Group's loyalty and lifestyle programme, bringing together over 100 million members worldwide and offering a rich ecosystem of benefits across hospitality, travel, dining, entertainment, and partner rewards. Strong brand identity and compelling content are essential to driving ALL Accor's awareness, relevance, and member engagement across the ENA region.

Within the Loyalty ENA team, the Manager ALL Accor Brand Content Marketing is responsible for the operational execution of the brand content and social media strategy. Working across the full consumer funnel — from brand awareness through to member retention — this role leads the definition of loyalty offers, manages their integration into the campaign calendar with coordination with the ICP teams, oversees newsletter content with the CRM teams. Social media and CRM are the primary channels through which these campaigns come to life, with asset creation managed in close collaboration with Publicis.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB

Defining loyalty offers in collaboration with the ICP team and ensuring their accurate integration into the campaign calendar
Coordinating across CRM and social media to ensure brand content is consistently deployed and on-brand across all funnel stages
Managing the day-to-day relationship with Publicis for asset creation, ensuring quality, brand alignment, and on-time delivery
Liaising with Global and regional teams to ensure consistency across the ALL Accor brand and share key learnings across markets.

TASKS / MAIN ACCOUNTABILITIES

Loyalty Offer Definition & ICP Coordination

Implement ALL Accor ENA loyalty campaign offers in collaboration with the ICP team, ensuring offers are commercially relevant and aligned with loyalty objectives across the funnel — from acquisition and activation to retention
Integrate validated offers into the campaign calendar, coordinating timing and priorities across teams
Act as the operational point of contact with the ICP team, tracking deliverables and ensuring campaigns go live on schedule

Newsletter Content & CRM Collaboration

Define and coordinate the content of ALL Accor loyalty newsletters with the CRM team, ensuring messaging is on-brand, audience-relevant, and aligned with the campaign calendar
Brief the CRM team on assets, copy, and creative direction for each send
Ensure consistency of brand expression across all CRM communications
Implement targeted offers aligned with the ICP calendar and key commercial activations

Content Creation & Publicis Management

Manage the day-to-day relationship with Publicis for the creation and adaptation of brand content assets across all channels
Brief the agency on campaigns, seasonal moments, and loyalty priorities; review and validate deliverables against brand guidelines and campaign objectives
Ensure regional adaptation of global master assets, maintaining brand consistency across ENA markets
Coordinate asset delivery timelines to ensure content is available on schedule across CRM, social media, and other touchpoints

Performance Tracking

Track and analyse campaign performance across CRM and social media channels, preparing regular reporting for the Senior Manager
Translate performance insights into actionable recommendations to continuously improve content effectiveness

Qualifications

Strong operational and organisational skills, with a rigorous approach to campaign and content management
Good understanding of loyalty mechanics and the ability to define commercially relevant offers
Comfortable briefing creative agencies such as Publicis and providing clear, constructive feedback
Analytical mindset, comfortable tracking performance across CRM and social media channels
Collaborative and proactive, able to coordinate effectively across multiple internal teams

Informations supplémentaires

REQUIRED SKILLS AND KNOWLEDGE

Experience in brand content, CRM marketing, or integrated digital marketing
Experience working with creative agencies, including day-to-day management of content production with partners such as Publicis
Good understanding of CRM campaign management and newsletter production processes
Experience working with loyalty offers or campaign calendar management is a plus
Strong written communication skills in both French and English

EXPERIENCE NEEDED

Professional experience: 3–5 years in brand content, CRM, or integrated digital marketing
Education: Master's degree (Bac +5) in Marketing, Communications, or Business
International exposure: Multi-country experience is a plus
Languages: French and English mandatory

The position is for a six-month period, with a desired start date of September 1st.

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Affinez votre recherche

brand manager emplois - issy les moulineaux, a8

Manager — ALL Accor Brand Content Marketing

Brand & Content Manager - CDI

Head of Marketing France

Référent des marques BPCE - Equipe marques et communication externe (F/H)

Responsable Communication - Safran AI F-H

Freelance Brand & Community Manager | Paris

Brand & Content Manager - freelance or CDD (4 months)

Head of Marketing H/F

Regional Marketing Director Europe Sofitel, MGallery & Emblems

LIF Head of Social Content, Video & Animation

CDD - Marketing Operations Project Manager - H/F/X

CHEF DE PRODUIT - INNOVATION DIOR SPA & WELLNESS

Responsable de Pôle - CDI (H/F)

Senior Social Media Manager - French Fluent

Junior Influence Manager - US Market [CDD/Short Term Contract]

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CDI - Brand Marketing Specialist (F/H/X)

CDI - GLOBAL EQUITY & COMMS BRAND MANAGER - PARIS (M/F)

CDD – Responsable Influence & Relations Presse – Parfums Beauté / Mode / Horlogerie Joaillerie – CHANEL Europe – Septembre 2026 – H/F/X

SAINT LAURENT - WW Editorial Content Manager

Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : brand manager (issy les moulineaux, a8)

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