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International Brand Manager, FRB - Lifestyle, Action Adventure

Electronic Arts -
Lyon (69)

Soumettre votre candidature

Détails de l'emploi

Il y a 14 jours

Qualifications

Anglais
Marketing digital

Description complète du poste

General Information

Locations: Lyon, France

Location: Lyon
Country: France

Role ID

213925

Worker Type

Regular Employee

Studio/Department

Global Publishing - Europe

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Location: Lyon

Reports to: International Brand Lead, EU LATAM

Join us at Electronic Arts, where we inspire the world to play and connect millions through iconic franchises. You will report to our International Brand Lead, EU LATAM, and help us build meaningful connections between global brands and local audiences in France and Benelux. Our team values creativity, inclusion, and collaboration as we shape the future of interactive entertainment.

Responsibilities:

You will use data and market intelligence to identify country-specific insights and inform go-to-market strategies for launches and live services across The Sims, Skate, Marvel, Star Wars, and more.
You will lead omni-channel campaign planning and execution, ensuring activations reflect strategy briefs and comply with local regulations.
You will manage local agency partners and collaborate with internal partners to deliver integrated campaigns, maintaining brand standards and strategic intent.
You will manage non-media budgets for France and Benelux, including planning and tracking activations, and ensuring compliance with internal processes and legal approvals.

Required Qualifications:

5+ years of brand marketing and campaign management experience, including agency and project management.
Experience leveraging market intelligence to translate local consumer behaviour and trends into actionable marketing inputs.
Digital marketing expertise with a full-funnel mindset and strong grasp of KPIs and campaign performance tracking.
High fluency in English and deep understanding of France and Benelux markets; experience in international, matrixed organizations.

#LI-Hybrid

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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brand manager emplois - auvergne rhône alpes

International Brand Manager, FRB - Lifestyle, Action Adventure

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Directeur Conseil H/F

Campaign Production Manager

Key Account Program Manager

Social Media & Community Manager

eCommerce Trading Manager

Manager, Demand Generation - EMEA

Responsable communication corporate et evenementiel (H/F)

STAGE - Assistant Brand Manager Oakley & Bliz H/F

Alternant(e) Communication - Community manager

Customs Expert

Sustainability & Product Compliance Senior Manager

Community & Content Manager H/F_ Alternance 24 mois

Community Developer - Riders Republic

Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : brand manager (auvergne rhône alpes)

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brand manager emplois - auvergne rh&ocirc;ne alpes

Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : brand manager (auvergne rh&ocirc;ne alpes)

General Information

Description & Requirements

Responsibilities:

Required Qualifications:

brand manager emplois - auvergne rhône alpes

Je souhaite recevoir la dernière alerte Emploi pour les postes de ce type : brand manager (auvergne rhône alpes)