Job Description:
Segment: Mars Wrigley
Contract: Permanent/CDI
Location: Paris Haguenau (near to Strasbourg)
TheMM’S Performance Marketing Manager is responsible for driving traffic and sales for MM’S DTC DTB online businesses (mms.com) in several markets in Europe. He/she defines future growth opportunities (occasions, media, partnerships, etc.) and uses a data-driven approach to maximize strategic decision-making for the performance of the channel.
This role will manage the multi-million euros paid media budget, being in charge of online performance-based marketing channels (e.g. search, social, display/retargeting, affiliate, etc.), for our European digital business. The performance Marketing Manager will oversee the day-to-day partnerships with our media and advertising/marketing agencies, and will collaborate cross-functionally with internal teams such as Brand, Creative, CRM, Finance, and Merchandising in executing 360 campaigns for the MM’s brand and ecosystem. Further, this associate is responsible for communication on performance trends results and informing senior leadership on a weekly/monthly/quarterly basis, highlighting opportunities for continuous improvement in the EU Digital market.
Lastly, he/she is owning reporting tools and dashboards and driving the adoption within the business of the newly implemented attribution and marketing mix modelling tool to improve incrementality measurement and lead to more data-driven decision making for the business. This person can be led to manage one to two interns in the role to help develop the business.
What are we looking for ?
- Minimum of a BA/BS in Marketing or Business Administration
- 5-10 years of digital marketing experience at a similar level
- Hands-on experience with DTC acquisition marketing initiatives (Google, Meta, etc.)
- Demonstrated experience managing 7-figure annual media/acquisition budgets, including forecasting and budget allocations.
- Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand’s character and position
- Demonstrated success implementing, monitoring, measuring, and recommending optimisations
- Experience working with, and overseeing, external media and marketing agencies
- Ability to make business decisions using data and test-and-learn approach
- Experience with web analytics tools such as Google Analytics and/or Marketing Attribution Tools such as Measured
- English : Excellent written, verbal, and interpersonal communication skills
What would be your key responsibilities ?
- Ensure execution of the marketing strategy and plan, including using data to make decisions and propose new tactics for business growth.
- Development of promotional strategies and management of promotional calendar and related activations for mms.com in EU.
- Collaborate with EU Digital leader and other global Digital team members for creative assets, promotions, customer service, supply chain, and business development.
- Regular monitor, analyze for trend, recommend improvements, and report performance against marketing KPIs (current plan and prior year) for sales channels
- Serve as digital marketing subject matter expert, maintaining awareness of best practices, industry trends, benchmarks, and competitive activity.
- Handle day-to-day management/accounting of marketing budget, invoicing, and financial processes.
- Contribute to annual marketing strategy and lead planning processes as needed
- Collaborate with the MM’S Ecosystem and Global Mars associates to share insights and drive efficiencies.
- Maintain relationships with key agency and media partners such as Meta, Google, Pinterest etc, disseminating key learnings to the organization.
- Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with the Five Principles of Mars.
- Drive the change within the organisation at EU Digital level to adopt a measurement approach based on incrementality and develop usage of the marketing mix modelling tool as a primary source of truth
What can you expect from Mars ?
- You will join the most iconic segment of Mars and the worlds largest chocolate manufacturer, which includes MMs, Snickers, Twix, Maltesers, Freedent, Airways and Be-Kind cereal bars
- You will join the 1750 Mars Wrigley Associates spread over the 3 sites in Alsace
- In Haguenau, you will work on the site of the largest MMs factory in Europe and the second largest in the world
- In Haguenau, you will work on a unique site, in the heart of the Haguenau forest, with the bonus of a co-working space shared with the Mars Global Services teams, ideal for creating great synergies!
A Mars segment committed to a healthier planet:
- Our MMs® plant is powered by renewable energy, with 90% of its needs covered bygreen steam. It is the MMs® site that emits the least CO2 in the world!
- Our Steinbourg ice cream plant has invested in heat recovery from the refrigeration units, reducing gas consumption by nearly 50% and avoiding the release of 10 tons of CO2 over 5 years
