As our Trade Marketing & Category Manager (H/F), you sit at the intersection of sales, brand, and execution. You are the connective tissue between KoRo's KAMs, its retail buyers, and the marketing and product teams, making sure every negotiation is backed by the right category story, every activation lands with precision, and every performance review is grounded in data that drives action.
You are a team player by nature and a builder by instinct. You co-construct with sales and marketing, deploy and execute with rigour, and bring the kind of cross-functional energy that makes a lean commercial team punch above its weight. But above all, you bring ideas. You see trade activation not as an operational checkbox but as a creative opportunity to surprise buyers, delight shoppers, and make KoRo impossible to ignore on shelf and beyond.
What you’ll actually do:
Commercial Tools & Category Strategy
Build and maintain the full suite of commercial tools: sell-in decks, category reviews, planogram recommendations, range architecture, and POS materials
Develop compelling category stories for retail buyers, backed by consumer insight, panel data and KoRo's unique BFY positioning categories
Define and update categories strategies by channel : assortment logic, shelf space ambition, and distribution priorities, in close alignment with the KAM team
Performance Tracking & Competitive Intelligence
Build and maintain sell-out performance dashboards by account, channel, and reference — tracking KoRo's results versus categories benchmarks and key competitors
Produce regular competitive analysis reports: pricing, promotional mechanics, shelf placement, and range evolution across categories
Identify performance gaps and opportunities, translating data into clear, actionable insights for the commercial, product and marketing teams
Trade Activation Planning & Execution
Co-construct the trade activation calendar with sales and marketing, and own the end-to-end deployment of each activation. Work in close collaboration with the Sales Manager on field operations: you set the strategy and KPIs, they lead execution on the ground.
We want activations that create a moment: in-store theatre, unexpected brand partnerships, sampling experiences that turn a first trial into a loyal customer. You will identify and develop co-activation opportunities with complementary brands, negotiate with retail partners on premium visibility mechanics, and pitch ideas that make buyers say yes because they've never seen a brand show up like this before.
Manage trade agency partners from brief to debrief, with full accountability on creativity, quality, timing, and budget. Track activation performance rigorously and feed joint sell-out reviews with sales and marketing. Scale what works, challenge what doesn't, and always push for the next idea.
You have 5–8 years of experience in trade marketing or/& category management, ideally in FMCG, with a genuine track record of cross-functional collaboration
You bring a deep understanding of buying retail logic, how shelf space is won, and what actually moves sell-out beyond the promo mechanic
You are highly data-literate : panel data (Nielsen, Circana, or equivalent) is a daily working tool for you
You have proven experience in building trade strategy that actually get used in buyer meetings and deploying trade activations end-to-end
You are fluent in English to act as the daily interface with our Berlin HQ
You are based in IDF with the flexibility for regular travel for field visits, agency debriefs, and trade events
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Our team is ready to be enriched and inspired by your ideas: help building the future of KoRo !
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A subsidy towards an EGYM Wellpass membership, so you can get active
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20 % discount in our KoRo online store.
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Regular team events and joint activities as well as legendary company parties
Then send us your application and all other relevant documents via our website.
We would appreciate it if you could send your documents in English so that our talent acquisition team can process your application. We are looking for real team members! We are curious to know who you are and what moves you, so feel free to tell us already in a few introductory sentences.
KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods.
An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods.
KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains.
The KoRo team is just as diverse as our product range! To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.
Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!
