578829
Courbevoie, FR
Global Communication-Marketing Manager
CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.
We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.
DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination and continued learning and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics. As we continue growing at a fast pace, will you “Dare to Grow” with us?
YOUR ROLE
The Global Marketing Communication Manager builds and reinforces the Group’s attractivity as a business leader by optimizing the quality and clarity of product messaging via dedicated tools; towards external stakeholders in all regions. She/he acts as a strategist and chief coordinator of business promotion – driving communication part of CEVA’s Go-to-Market strategies for both new and key existing products, as well as passionately promoting the portfolio in a variety of mediums to accelerate awareness and build a pipeline of qualified leads for the sales organization that accelerates orders. Develop CEVA Logistics brand, products and services’ attractiveness to customers and external influencers for the benefit of sales growth and customer retention. Design strategies and operations in relation with GHO business lines, GHO Marketing department and Clusters and lead the deployment of relevant and approved action plans.
WHAT ARE YOU GOING TO DO ?
Strategy & Planning:
Define and implement the global 360° marketing-communication strategy (online & offline) aligned with business objectives (lead generation, customer loyalty, brand and product awareness).
Translate corporate and business unit goals into integrated communication plans per segment, region, and channel.
Build and manage the annual MarCom plan and budget, including campaign roadmaps, key milestones, KPIs, and resource planning.
Work closely with product management, and regional marketing teams to ensure priorities, strategies and messaging are aligned.
Digital Marketing & Lead Generation
Design and execute full-funnel digital campaigns (awareness consideration conversion loyalty) across paid, owned, and earned channels.
Drive lead generation and nurturing via: Marketing automation (email sequences, workflows, lead scoring, nurturing paths), Landing pages, gated content, webinars, and events, Retargeting and account-based marketing (ABM) where relevant
Optimize SEO and SEA/paid media (search, display, social ads) to increase qualified traffic and conversions.
Ensure proper tracking and attribution (UTM tagging, pixels, CRM / MAP integration) to measure ROI and pipeline contribution.
Channel & Campaign Orchestration (360° Activation)
Recommends and coordinates integrated 360° campaigns combining: Digital, Events, PR, media relations, and influencers/KOLs
Coordinate global campaign toolkits for local markets (templates, key messages, visual assets) and support local adaptation and deployment.
Ensure coherence and synergy between corporate campaigns and regional/local initiatives.
Marketing Technology, Data & Performance
Contributes to the MarTech stack used for digital communication and lead management (e.g. marketing automation, CRM, CMS, social media management, analytics tools).
Defines and monitor KPIs across the funnel: Reach, engagement, traffic, and conversion metrics ; MQLs, SQLs, opportunity creation, and contribution to revenue ; Customer engagement and retention indicators (open/click rates, event participation, community growth)
Produce regular performance dashboards and reports for management and stakeholders, with clear insights and recommendations.
Lead a continuous optimization approach (A/B testing, CRO, content performance analysis, budget reallocation).
Cross-Functional & Global Collaboration
Act as the global point of contact for MarCom topics across global product marketing, business units and sectors.
Functionally animate a network of regional marketing/communication managers, sharing guidelines, best practices, and toolkits.
Work closely with: Global Products and Offers management team ; Product Lines ; Vertical management teams
WHO ARE WE LOOKING FOR ?
University Degree bachelor in Communications, Marketing strategies, Journalism.
Minimum 10 years proven experience in Marketing and Communications / at international scale Business understanding (market knowledge in area of work, intl. exposure & awareness).
Ability to work within a large international organization.
Excellent writing skills : press releases and kits, media briefings, speeches, presentations, articles, messages, strategic planning etc.
Capable of understanding business challenges / issues and translating them into communication proposals.
Fluent in French & English (written & spoken).
As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed. By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.
Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address:
[email protected]. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.
