At Boortmalt, the world’s leading
malting company, we combine deep agricultural roots with long-term partnerships
across the brewing and beverage world. Within our craft segment, we go one step
further: building distinctive brands, close customer relationships and premium
malt solutions tailored to craft brewers.
To strengthen this ambition, we are looking
for a Craft Manager France to develop and grow the Les Maltiers
brand in France and beyond.
Your role
As Craft Manager France, you are fully
accountable for the commercial performance, brand development and market
positioning of Les Maltiers.
Your mission is to grow sales volume,
margin and brand value, both in the French market and in selected export
markets. You are the external and internal main point of contact related to our
French craft business.
What you will do
- Develop and execute the France craft strategy, together
with the Group Craft Manager
- Drive sales growth and customer development through
frequent customer interaction and distributor management
- Shape and execute the marketing & communication strategy,
including brand positioning, adverting and (social media) communication
- You represent Les Maltiers at trade fairs, internal meetings
and industry events
- Define and manage the product and service portfolio for
the Les Maltiers brand
- Ensure smooth order execution, logistics follow-up while
maintaining quality standards, in close cooperation with our operations,
logistics and quality teams
- Lead the development and daily management of the craft
webshop and CRM for France
- Manage budgets and report on commercial and brand performance
- Act as a trusted partner for customers on technical support
and troubleshooting, together with internal experts
