As Head of Marketing & Technical – Swine Business Unit, you play a central role in defining, steering and executing the BU’s marketing and technical strategy.
Reporting to the BU Director, you lead and manage a team of three Product/Range Managers, whom you guide around a clear, structured and ambitious vision. You are responsible for portfolio performance, marketing excellence and the operational execution of plans in the field.
Your objective: accelerate growth, strengthen product value and deploy innovative, structured and results‑driven marketing, aligned with market expectations and strategic priorities.
Main Responsibilities
Marketing & Technical Strategy Development
- Build the portfolio strategy in line with BU and Corporate objectives.
- Prioritise investments across products, segments and channels.
- Define clear success indicators (KPIs) for each initiative.
- Identify and prioritise growth opportunities.
- Anticipate market changes and recommend the necessary adjustments.
Team Leadership & Management
- Lead, develop and empower three Range Managers.
- Provide a clear vision, structure responsibilities and set priorities.
- Implement processes, team routines and performance‑driven management.
- Ensure each product range has a complete, results‑oriented marketing & technical plan.
Performance Management & Execution
- Monitor key business KPIs: revenue, margin, market share, profitability and field adoption.
- Analyse gaps and implement rapid corrective actions.
- Guarantee strong field execution of marketing and technical plans in collaboration with sales teams.
- Organise regular performance reviews.
Marketing Excellence & Innovation
- Strengthen marketing and business orientation over technical orientation.
- Develop creative and differentiating approaches.
- Propose innovative, “out of the box” solutions.
- Ensure the quality, relevance and consistency of all materials, content and training.
Field Credibility & Expertise
- Ensure the accuracy and consistency of marketing and technical messaging.
- Contribute to salesforce development through internal training.
- Develop external training programs for customers.
- Participate in professional events: trade fairs, congresses, symposiums.
- Maintain active market and innovation monitoring.
Cross‑Functional Coordination
- Work closely with: Sales teams, KAM, Finance, SFE, Supply/SRC, Regulatory and Quality teams.
- Ensure smooth alignment between strategy, product availability and field execution.
Corporate Relations & Influence
- Maintain active collaboration with Corporate and Zone teams.
- Share market insights to influence strategic projects and future developments.
Your profile :
Education
- Master’s degree in Marketing, Business School or equivalent.
- Veterinary background or experience is a plus, but not essential.
Experience
- At least 5 years of marketing experience (Marketing Manager, Product Manager, Brand Manager…) ideally within:
Animal health, Pet food, Human health, Agri‑food or livestock sectors.
- Proven experience in team management and leadership.
- Demonstrated experience in business performance management and operational strategy deployment.
Key Competencies
- Strong marketing, business and customer orientation.
- Strategic vision with strong structuring skills (processes, KPIs, action plans).
- Execution‑driven mindset, results orientation, rigor and efficiency.
- Curiosity, creativity, innovation, ability to challenge existing practices.
- Capacity to propose creative solutions in a budget‑constrained environment.
- Positive leadership: ability to engage, motivate and empower teams.
- Excellent communication, influencing and project management skills.
- Fluent French and operational English (written and spoken).
Location: Libourne (33) – regular travel, particularly in Western France.
Why Join Us?
- A strategic and cross‑functional role at the heart of the Swine BU.
- Direct management of a team of 3 Range Managers.
- Significant autonomy to shape and elevate marketing & business approaches.
- The opportunity to innovate in a dynamic and evolving environment.
