Company Description
blackcrows is an independent ski brand born in Chamonix, built on an uncompromising commitment to performance, identity, and style. We design skis, outerwear, and accessories that merge beauty with efficiency — objects shaped by ski culture and driven by a spirit of freedom and adventure.
Our digital presence is central to how we connect with skiers worldwide. With a recently migrated Shopify platform and a growing global e-commerce business, we are building out the team and capabilities to match our ambition. This role sits at the heart of that effort, within a Digital/E-commerce team now fully co-located in Paris.
Role overview
As Digital Merchandising Coordinator, you will be responsible for the day-to-day presentation, performance, and accuracy of the blackcrows online store. Working closely with the Head of E-Commerce, the CRM & Retention Marketing Coordinator, and the broader marketing and product teams, you will ensure that our Shopify storefront is always on-brand, commercially optimised, and easy to shop.
This is a hands-on, execution-focused role that requires both creative sensibility and analytical rigour. You will own the product catalogue, manage the content calendar, optimise merchandising logic, and translate data into continuous improvements to the customer experience.
Key responsibilities
1. Site Merchandising & Product Management
Own the end-to-end management of the product catalogue on Shopify: product creation, descriptions, imagery, attributes, pricing, and taxonomy
Ensure all product information is accurate, up to date, and consistent across markets and languages
Optimise product placement across PLPs, homepage, and collection pages based on inventory levels, seasonal relevance, and performance data
Manage and maintain site search logic: monitor top search terms and tune results to match customer intent
Configure and maintain cross-sell and upsell recommendations to drive average order value.
2. Content & Campaign Execution
Own and manage the e-commerce content calendar, coordinating inputs from marketing, product, and creative teams to ensure timely execution
Execute all content updates on the Shopify storefront: homepage, landing pages, banners, PDPs, and collection pages
Ensure campaign launches (new product drops, seasonal sell-in, promotions) are executed flawlessly and on schedule
Brief and review creative assets in collaboration with the brand team; flag gaps or quality issues early
Liaise with channel leads to ensure campaign landing pages deliver the right experience for each traffic source.
3. Performance Reporting & Analytics
Produce regular performance reports covering key e-commerce KPIs: conversion rate, bounce/exit rate, cart abandonment, revenue by category, and top/bottom performers
Monitor and interpret sell-through trends; translate insights into concrete merchandising and content recommendations
Contribute to sell-in forecasting and demand planning, working closely with operations and wholesale teams to align inventory positioning online
Support A/B testing initiatives: help design tests, monitor results, and document learnings
Monitor the competitive landscape and bring forward observations on emerging best practices in online ski and outdoor retail.
4. Cross-functional Collaboration
Partner with the Head of E-Commerce and tech/agency partners on platform improvements, QA of new features, and bug resolution
Collaborate with the CRM & Retention Coordinator on email and automation flows that rely on up-to-date product and collection data
Support localisation efforts: coordinate translations and market-specific content adaptations across the regions we serve
This list is not exhaustive and may be added to and/or revised during your assignment, depending on our discussions and your interests.
Profile & qualifications
1–3 years of experience in e-commerce merchandising, digital marketing, or a related role — agency or brand side
Hands-on experience with Shopify; familiarity with Shopify's product management, theme editor, and analytics tools is a strong advantage
Comfortable working with data: you can navigate Google Analytics, build and maintain a basic performance dashboard, and explain what the numbers mean
Solid understanding of the e-commerce customer journey — from acquisition through to conversion and retention
Strong attention to detail: you notice when an image is misaligned, a translation is off, or a product is mis-categorised
Organised and reliable: you manage multiple workstreams simultaneously without letting things fall through the cracks
Proficiency in standard productivity tools (Microsoft Office); experience with project management tools (Asana, or similar) is a plus
Fluent in English; French is a strong advantage given the Paris base and HQ context.
Who You Are
Curious and proactive: you don't wait to be told there's a problem — you spot it first and come with a proposed fix
Rigorous: you care about accuracy and consistency, and you hold yourself to a high standard of execution
Collaborative: you work well across teams and time zones, and you communicate clearly and reliably
Commercially minded: you think about the customer and the conversion, not just the aesthetics.
A genuine skier or outdoor enthusiast: you understand the culture and the product you are helping to sell
Location : Paris 1er
Contract : Permanent, full-time
Start Date : 1st September, 2026
What we offer
The rare opportunity to be part of a small, passionate team shaping how a globally respected ski brand expresses itself — on snow, in culture, and through the people who embody our spirit.
Strong core values that make up our DNA as a company: fairness and caring, team spirit, positive attitude, open-mindedness, ski/outdoor culture
blackcrows is committed to providing a working environment that promotes diversity, inclusion and equal employment opportunity regardless of race, colour, gender, age, creed, religion, national or ethnic origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and expression, or any other legally protected status.
We also believe that fairness and diversity foster creativity and effectiveness, which in turn enhance Black Crows' performance in a sustainable way. We are committed to reflecting the society in which we live and the diversity of our customers.
We are committed to preventing all forms of discrimination and we need our employees to join us in this responsibility.
