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Global HCP Content Lead

Opella Healthcare Group -
Neuilly-sur-Seine (92)

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Détails de l'emploi

Temps plein

Qualifications

Compétences rédactionnelles
Marketing

Description complète du poste

Location : Neuilly/Seine (Fra) other locations possible UK, India, Brazil, Ger

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally .

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission is our 100+ loved brands , our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets , we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at www.opella.com.

Purpose of the Role

To lead the development and governance of global HCP content strategies, toolkits, and templates across Opella’s brand portfolio. This role ensures that all HCP-facing content is insight-led, compliant, modular, and adaptable for local market activation. It sits at the intersection of brand strategy, scientific messaging, and omnichannel delivery — ensuring high-quality, high-utility content is delivered consistently and efficiently.

Key Performance Indicators (KPIs)

Organisational Excellence:
- Zone and market onboarding to new global operating model
- Global Brand & Zone capability CONTENT / PERFORMANCE / ETHICS maturity through Advocacy Academy
- % of toolkits delivered to HCP Zone Leads on time and to specification
- Positive 360% feedback Growth Hub, commercial and functional partners
Value Creation:
- Field and HCP feedback on content utility and clarity
- Content adoption rate across brands and markets
- Localisation rate and content re-use efficiency
- Alignment with validated Scientific Message Maps and brand strategy
- Modular production ROI (cost/time savings, asset reuse)
- Content performance metrics (recall, engagement, field satisfaction)
- Creative, catchy and clutter breaking content (awards, high scores on Total content recall)
External recognition:
- Professional Partnership preferential programmes for Health Literacy eg: FIP
- Excellence recognition: awards, thought leadership, advocacy impact

Primary Accountabilities

CONTENT EFFECTIVENESS
- HCP insights for all brands eg: universal insights for pharmacists across all brands
- Lead the creation and delivery of frameworks and standards for HCP Global Brand-led and local brand-led toolkits and content frameworks .
- Develop approach to ensure all content is anchored in approved scientific messaging , meets regulatory requirements, and is optimised for omnichannel delivery and is creatively impactful.
- Oversee the global content calendar , aligning campaign assets with brand and medical priorities.

CREATIVE EXCELLENCE
- Owner and conduit of content briefs and design to move individualised agency driven content to internal agencies.
- Creative Councils, Communities of Practice – Jedi same as Crazy Elevate Creativity
- Embed content KPIs and dashboarding into campaign reviews and continuous improvement cycles.
CONTENT CREATION EFFICIENCY
- Support content capability building across zones through playbooks, workshops, and knowledge-sharing.
- Owner of HCP creative content agency roster-build, nurture, and manage internal and external stakeholder relationships to ensure modular, clutter-breaking content that allows easy localisation and versioning in markets.
- Partner with the CoE and agencies to manage production timelines, templating, and QC processes.
- WONKA development
- Driving efficiency with E2E process oversight
OPELLA BRAND to BRAND INTEGRATION
- Co-lead (with HCP Science lead) Health Literacy narrative for HCPs /and partnership with Zone HCP Leads to activate locally
- Integration of Health Literacy into patient materials and HCP training materials
- Co-lead (with HCP Science lead) the thought-leadership for HCP Health Literacy initiatives

Primary Interactions

HCP Global Commercial Lead and Leadership Team
HCP Science Lead and Regulatory Affairs
Global Brand Teams and Local Brand Leads
Omnichannel and Conversion Leads
Zone and Local HCP Content Activators
Scientific Writing & Production CoE
External agencies (creative, copywriting, localisation)

Education & Qualifications

Degree in Marketing, Life Sciences, Communications or related field
Training in scientific content development or regulatory writing is desirable

Experience & Technical Skills

8–10 years of experience in healthcare content strategy or medical communications
Proven track record managing cross-functional content development at global level
Proven creative flare to build insight driven content plans for HCPs
Strong understanding of promotional/non-promotional content boundaries
Skilled in modular content systems, localisation workflows, and approval platforms (e.g. PromoMats, Veeva Vault)
Ability to manage agency partners and production vendors effectively
Clear communicator and collaborator across scientific, creative, and commercial teams [KP1]

[KP1] Success Metrics:

· 15% reduction in content creation time

· 20% decrease in MLR review cycles

· 50% of marketing teams regularly using AI tools

· 15% faster time-to-market for campaigns

· 90% compliance rate for AI-generated content

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

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