Overview:
SodaStream, a PepsiCo company
At SodaStream, we don’t just work - we create, innovate, and make things sparkle!
As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages.
As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth.
Based in Carquefou (France), this role sits at the heart of the cluster, supporting cross-country performance and collaboration.
At SodaStream, we thrive on optimism, energy, initiative, excellence in execution, and strong team spirit.
More than ever, we are committed to reducing single-use plastic and driving meaningful change in the way beverages are consumed.
We value people who take ownership, move fast, challenge the status quo, and turn ideas into action!
The Insights Lead South Europe Cluster is responsible for leading end-to-end consumer and market insight generation to support strategic and operational decision-making across the region.
Reporting to the Head of Marketing South Europe Cluster, this is a role that plays a critical part in embedding a data-driven and consumer-centric approach across the organization.
Operating in a multi-country environment (France, Italy, Spain, Portugal), the role requires strong analytical expertise, stakeholder influence, and the ability to translate complex data into actionable business recommendations.
Responsibilities:
Consumer & Market Insights Generation
Analyze market, category, and competitive data (e.g. Nielsen, Kantar) to identify trends, risks, and opportunities
Advanced Analytics & Data Utilization
Reporting, Tools & Data Visualization
Design, maintain, and automate dashboards and reporting solutions using BI tools (Power BI, Tableau)
Business Partnering & Strategic Influence
Partner with Marketing, Category, Sales, Finance, and Data/IT teams to shape data-driven strategies
Cross-Market Alignment & Governance
External Partners Management
Qualifications:
Experience & Capabilities
Differentiating Competencies
Key Challenges & Role Environment
Key interfaces: Marketing, Sales, Category, Finance, Data/IT, external partners
