This is a highly visible, hands-on role for an experienced B2B marketer who thrives at the intersection of strategy and execution. As a key regional marketing leader, you will act as a business partner to sales, champion innovation, and help shape our market presence through data-driven marketing programs that generate awareness, engagement, and commercial growth.
Develop and execute integrated regional marketing plans that drive awareness, engagement, pipeline creation, and revenue growth across the Sensormatic Solutions portfolio.
Partner closely with sales, business development, and channel teams to support strategic account initiatives and accelerate market growth.
Plan and deliver digital demand generation campaigns across multiple channels, including email marketing, social media, content marketing, paid media, and web.
Localize global campaigns, messaging, and value propositions to ensure relevance and impact within regional markets.
Manage and continuously improve local website content, social media presence, and digital customer journeys.
Drive customer engagement through events, industry conferences, webinars, executive briefings, and thought leadership initiatives.
Measure campaign effectiveness and marketing contribution to pipeline and revenue, using insights to optimize future investments and performance.
Manage relationships with external marketing agencies, vendors, and service providers to ensure high-quality execution.
Oversee marketing budgets, approvals, procurement processes, and administrative requirements.
Serve as a trusted marketing advisor to regional leadership, identifying new opportunities, market trends, and competitive insights.
