The Associate Marketing Director, France & Benelux is responsible for leading the development and execution of the regional marketing strategy across both Invisalign and iTero portfolios, driving commercial growth, digital adoption, and customer engagement in alignment with EMEA strategic priorities.
This role plays a key leadership position in translating global and EMEA marketing strategies into local market action plans, ensuring seamless collaboration between marketing, sales, clinical and commercial excellence teams. It represents the voice of the customer in France and Benelux, ensuring that marketing initiatives deliver tangible clinical and business impact for Orthodontists, GPs, and DSOs.
This position is based in Paris.
1. Regional Strategy and Market Leadership
- Lead the marketing strategy and execution for France and Benelux, ensuring full alignment with EMEA strategic pillars
- Translate global and regional objectives into market-specific programs that drive adoption, conversion, and retention across both orthodontic and GP channels.
- Define and track market performance KPIs, ensuring data-driven decision-making and continuous improvement.
- Partner with local commercial leaders to ensure marketing excellence supports business performance and strengthens market leadership.
2. Customer and Channel Engagement
- Develop and implement integrated professional marketing programs that enable customers to grow their digital practices and enhance clinical confidence.
- Support customer engagement through tailored educational initiatives, content, and campaigns in collaboration with Education, Clinical, and Commercial teams.
- Ensure both Invisalign and iTero are represented through cohesive, customer-centric storytelling and omnichannel experiences.
- Partner with local KOLs and societies to build thought leadership and reinforce Align’s reputation for clinical innovation.
3. Campaigns, Communication, and Digital Activation
- Lead the planning and execution of national marketing campaigns, leveraging digital tools, automation, and analytics to maximize reach and ROI.
- Work closely with Marketing Operations and EMEA Digital Teams to deliver scalable, efficient marketing activations across online and offline channels.
- Ensure consistent alignment with the Align Digital Platform narrative and enhance adoption through data-driven engagement strategies.
4. Collaboration and Cross-Functional Leadership
- Act as the strategic partner to the France and Benelux Country Managers, ensuring marketing priorities fully support commercial objectives.
- Collaborate with EMEA Channel Leads (Ortho, GP/Lab, DSO, Consumer) to localize initiatives and ensure optimal adoption of regional programs.
- Engage with Clinical, Education, and Professional Marketing teams to integrate clinical credibility into all marketing efforts.
- Foster collaboration across Commercial Excellence, Finance, and Operations to optimize resource allocation and ensure executional excellence.
Key Interfaces and Collaboration
- Country Commercial Teams – for market alignment and performance management.
- EMEA Channel and Marketing Teams – for strategy integration and regional coordination.
- Education, Clinical, and Digital Marketing – for professional engagement and innovation leadership.
- Marketing Operations & Commercial Excellence – for execution, reporting, and performance optimization.
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10+ years o f proven experience in healthcare, medtech, or dental marketing, ideally in a regional or multi-market role.
- Strong strategic mindset with hands-on execution ability.
- Demonstrated success in digital marketing, professional engagement, and commercialization of innovative technologies.
- Strong analytical and project management skills; ability to interpret data and translate insights into actions.
- Excellent collaboration, communication, and stakeholder management in a matrix environment.
- Fluent in English and French (Dutch is an advantage).
- Master’s degree in Business, Marketing, or Life Sciences; MBA preferred.
Impact
This role is instrumental in driving Align’s growth in two of EMEA’s most dynamic markets. By bridging strategic vision with local execution, the Associate Marketing Director, France & Benelux will empower practices to embrace digital transformation, elevate patient experiences, and strengthen Align’s leadership across both Invisalign and iTero portfolios.
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
