PURPOSE OF POSITION
As Jr Brand Manager – Commercial Readiness & Influencer Strategy for DEWALT in the EMEA ANZ region, you will play a pivotal dual role at the intersection of commercial execution and brand building. You will be the critical link between the brand team and DEWALT's key markets, ensuring that product launches and brand initiatives are planned, communicated, and activated on time — fully aligned to the commercial requirements of our top retailers and trade partners across the region.
In parallel, you will take the operational ownership of DEWALT's regional influencer program — to support the annual event design and execution to performance measurement and market enablement. You are passionate about creator culture, deeply understand how to build authentic brand advocacy, and bring the rigour of a brand ambassador to influencer marketing.
Reporting to the Group Brand Manager, you will work in close collaboration with the Solutions Brand Managers, the Regional Digital & Social Media Manager, local market teams, and agency partners. You will be joining a high-performing, fast-paced brand team and have the opportunity to shape how DEWALT shows up across two of its most commercially important and brand-defining areas.
KEY ACCOUNTABILITIES
1. Commercial Readiness & Market Activation
Serve as the primary point of contact between the DEWALT EMEA ANZ brand team and our top markets, ensuring that brand initiatives and NPI launches are commercially ready, locally relevant, and executed to the highest standard across our retailer and trade channel network.
- Build and maintain a deep understanding of the commercial requirements of DEWALT's top retail partners across key markets — including UK, Germany, France, Iberia, Australia, New Zealand, Denmark, and CEE markets (Poland, Czech Republic, Hungary, Romania) — including retailer-specific activation windows, asset specifications, and launch timelines.
- Act as the commercial intelligence hub for the brand team: proactively gathering, consolidating, and translating market and retailer requirements into clear briefs for the brand team and agency partners.
- Develop and continuously optimise a structured commercial readiness process that enables the brand team to plan launches well in advance, meet retailer deadlines, and deliver assets that meet local market requirements first time.
- Join the regular monthly cadence with local market teams to review launch pipelines, gather commercial feedback, surface upcoming requirements, and ensure markets are fully enabled with the assets and guidance they need.
- Develop and maintain market communication toolkits and launch briefing documents that keep local teams informed, aligned, and activation-ready throughout the year.
- Identify bottlenecks and gaps in the current launch and market readiness process, and proactively design solutions that improve planning lead times, cross-functional efficiency, and asset delivery quality.
2. Influencer Strategy & Programme Management
Support your manager with the DEWALT's regional influencer programme end-to-end — from annual strategy and event design through to campaign integration, performance measurement, and market enablement. Build a best-in-class influencer ecosystem that drives authentic brand advocacy among DEWALT's professional trade audience.
- Support and provide feedback on the annual DEWALT EMEA ANZ influencer strategy — by evaluating the programme structure, creator tiering, engagement approach, and KPI framework aligned to brand and commercial objectives.
- Support the planning, and end-to-end execution of the annual regional influencer event — from creative concept and logistics through to on-site delivery, content capture, and post-event reporting and analysis.
- Provide input to the Regional Social Media Manager to implement a consistent influencer performance measurement framework — defining standard metrics, reporting cadences, and evaluation criteria to assess reach, engagement, content quality, and commercial impact across all markets.
- Develop and distribute a the basic suite of brand tools and resources — including product seeding guidelines, content briefs, and activation kits — that empower local markets to independently engage and grow their influencer communities throughout the year.
- Manage the product seeding programme at a regional level, coordinating with product and logistics teams to ensure timely and brand-appropriate seeding to priority influencers.
- Monitor market, platform, and creator trends to continuously evolve DEWALT's influencer approach and ensure the programme remains culturally relevant and commercially effective.
- Maintain a regional influencer database, tracking partner performance, content output, audience profiles, and relationship history to inform ongoing programme decisions.
SKILLS & KNOWLEDGE REQUIRED
Experience
- 3+ years of brand management and/or integrated marketing experience, ideally with exposure to trade, professional, FMCG, or consumer goods categories.
- Degree or professional qualification in Marketing, Business, Communications, or a related discipline.
- Demonstrated experience in commercial or trade marketing — including understanding of retailer requirements, activation timelines, and channel-specific asset needs.
- Proven track record of managing influencer programmes or creator partnerships — from strategy and contracting through to execution, reporting, and optimisation.
- Experience working across multi-market or pan-European environments, with the ability to navigate the commercial nuances of different retail landscapes.
- Hands-on experience managing agencies, production partners, and cross-functional stakeholders across complex, deadline-driven projects.
- Experience working with digital and social media teams to align influencer activity with broader channel strategies.
- Familiarity with B2B and B2C audiences; experience marketing to professional or trade audiences is advantageous.
Skills & Competencies
- Strong project management skills — highly organised, process-oriented, and able to manage multiple workstreams across markets and teams simultaneously.
- Excellent communication and stakeholder management skills, with the ability to build trusted relationships with both internal teams and external market contacts.
- Commercially astute — able to understand retailer and trade requirements and translate them into actionable brand and agency briefs.
- Analytically minded — comfortable working with performance data to evaluate influencer effectiveness and optimise programme results.
- Creative sensibility — able to recognise strong content, brief creators effectively, and bring a brand lens to influencer storytelling.
- Proactive and solutions-oriented; able to identify process gaps and drive improvements without waiting to be asked.
- Collaborative team player who thrives in a matrixed, fast-paced environment and can align diverse stakeholders around a shared plan.
- Resilient under pressure with strong time management and the ability to meet tight commercial deadlines.
- Willingness and ability to travel across the EMEA ANZ region — minimum 25% travel expected.
- Fluent in English; additional European languages advantageous.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
