L'entreprise
Brady Groupe SAS (€80M turnover, 300 employees) is a subsidiary of the American group Brady Corp ($1.08 Billion turnover - 5,400 employees) - (www.bradycorp.com). SETON (www.seton.eu) represents the direct marketing division of the group. Specializing in the manufacturing and distribution of safety, signage, and identification products, it offers a range of over 30,000 products. Operating in more than 14 countries worldwide, SETON is the B2B leader in workplace safety.
Description de l'emploi
Responsibilities:
Reporting to the Southern Europe Direct Marketing Manager, and within the Lifecycle Marketing & Customer Intelligence Department, your main mission will be to coordinate the B2B campaigns in accordance to the marketing plan schedules.
Your role as Senior Marketing Campaign Manager:
- Definition and implementation of campaign operational policies and procedures
- Business units covered: France (3 brands), Belgium, Netherlands, Spain, Italy, Sweden, UK
- Operational management of catalogue campaigns
- CST-Anteriad, lettershop, and postage vendor coordination
- Campaign briefing with the Customer Data Platform team : catalogues, email, telemarketing campaigns
- Marketing invoices management (+700 per year), paper tax declarations (Citéo)
- Create campaign segmentations within the Customer Data Platform
- Technical knowledge of direct mail practices
- Postage and lettershop specifications for each country
- Lead lettershop tender on an annual basis
Le profil
Candidate Profile :
Hard Skills:
- Fluent English required (international work environment)
- Bachelor’s Degree (or equivalent Bac+3)
- Proven experience in a direct marketing environment
- Expertise in B2B direct mail practices and multi-channel campaign management
- Expertise in data analysis
Soft Skills:
- Rigorous, autonomous, and curious
- Ability to work with diverse stakeholders (strong interpersonal and communication skills)
- Adaptable, strong team spirit
- Strong analytical and synthesis skills
- Strong commitment to process quality and added value
L'offre
What we offer:
This is a full-time permanent position (CDI). We offer a competitive compensation package and various benefits: private health insurance (mutuelle), life/disability insurance (prévoyance), meal vouchers, profit-sharing scheme, and staff committee perks (CSE).
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