As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Field Marketing Associate is responsible for driving the local execution of marketing strategies and commercial programs across the region. The role translates global and regional marketing priorities into effective in-market execution, with a strong focus on demand generation, customer engagement, sales enablement, product adoption, market development and measurable business impact for its product segment.
The role requires strong customer proximity, execution discipline, marketing performance management and the ability to operate both strategically and tactically.
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Translate global and regional marketing strategies into effective local execution plans aligned with market needs and business priorities.
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Adapt campaigns, product launches, and commercial programs to local customer, market, and competitive dynamics.
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Drive demand generation initiatives and support pipeline growth through multi-channel marketing activities.
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Partner with Sales teams to accelerate opportunity creation, account penetration, and customer acquisition.
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Execute and optimize marketing campaigns, ensuring strong adoption, lead follow-up, and measurable business impact.
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Provide sales enablement tools, messaging, training, and customer-facing materials to support commercial success.
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Support product launches and go-to-market activities, ensuring local readiness and successful implementation.
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Drive product adoption and market development initiatives to expand penetration and strengthen competitive positioning.
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Build relationships with Key Opinion Leaders (KOLs), customers, and industry stakeholders to increase engagement and advocacy.
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Analyze market, customer, and competitive insights to identify growth opportunities and provide actionable recommendations.
Preferred Requirements:
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3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or related commercial roles.
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Experience within the medical device, diagnostics, healthcare, life sciences, or B2B technology industries preferred.
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Demonstrated success and experience in customer engagement, product launches, market development programs and commercial activation initiatives.
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Strong track record of partnering with sales organizations to drive pipeline development, customer engagement, complex commercial discussions and tender opportunities
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Experience coordinating and executing customer events, workshops, congresses, and educational programs.
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Experience collecting and translating customer, market, and competitive insights into actionable business recommendations.
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Experience measuring campaign performance, lead generation effectiveness, and return on marketing investments.
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Ability to develop customer-centric messaging and account targeting approaches.
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Strong sales enablement capabilities, including development and deployment of customer-facing materials and training programs.
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Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory and Commercial Excellence teams.
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Experience with CRM platforms, preferably Salesforce (SFDC).
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Experience using content management and sales enablement tools such as Showpad.
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Strong analytical capabilities with Excel, Power BI, or equivalent reporting and dashboarding tools.
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Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
Click on apply if this sounds like you!
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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FRA Grenoble
BEL Erembodegem - Dorp 86, LUX Luxembourg - rue d'Esch, NLD Amsterdam - Hoogoorddreef
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
€58,000.00 - €92,800.00 EUR Annual
