Events Producer, HOKA – Annecy / Paris
At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.
We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our brands (UGG, HOKA, Teva and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.
The Role:
As the EMEA Events Producer HOKA, you will work alongside the EMEA Events Assistant Manager to elevate and execute HOKA’s road event partnerships, bringing the brand to life through impactful consumer experiences across the region.
Your work will focus on coordinating, planning and executing strategic event partnerships that enhance brand visibility, support product storytelling and deliver against commercial and marketing objectives. You will help manage event activations from concept through execution, ensuring every touchpoint delivers a premium brand experience while supporting business growth.
You will collaborate closely with the EMEA Events team, event organisers, agencies, athletes, brand ambassadors and cross-functional partners across Marketing, Retail, Local Market teams and Global stakeholders to maximise event impact and drive brand awareness.
We’re looking for a highly organised and commercially minded events professional with a passion for sports marketing and consumer experiences. You have a keen eye for detail, exceptional project management skills and a strong interest in creating innovative activations that connect consumers with the HOKA brand.
Your Impact:
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Own the coordination and execution of event partnership projects, ensuring best-in-class delivery from planning through on-site activation.
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Develop strong relationships with event organisers, agencies and key stakeholders to maximise partnership value and long-term success.
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Collaborate with regional, local and global teams to create integrated activation plans that amplify event partnerships across multiple channels.
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Ensure project timelines, trackers, logistics, reporting and stakeholder communications are maintained to the highest standard.
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Care for every aspect of the consumer journey, delivering memorable and premium brand experiences that align with HOKA’s values and objectives.
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Support budget forecasting, invoice management, KPI tracking, reporting processes and event staff leadership throughout project execution.
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Lead on-site event coordination, team engagement and activation delivery, bringing energy, innovation and operational excellence to every event.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
Who You Are:
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You are a proactive, driven and highly organised events professional who thrives in a fast-paced environment.
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You’re comfortable managing multiple projects simultaneously, working cross-functionally and travelling frequently to support event activations.
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You understand sports marketing, consumer experience and event management, and can balance creativity with commercial objectives.
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You are confident building relationships with stakeholders, agencies, athletes, event staff and external partners.
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You have strong communication, presentation and problem-solving skills, with exceptional attention to detail.
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You are adaptable, resilient and energised by delivering premium brand experiences under pressure.
We would Love to Hear from People with
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Experience in Sports Marketing, Events Marketing or a similar role
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Experience with project management, event production and large-scale event partnerships
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Experience tracking and managing budgets
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Microsoft Office and Adobe Creative Suite skills.
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Fluency in English plus one additional European language is a plus.
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A passion for sport, consumer engagement and creating innovative brand experiences.
What We Will Give You:
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Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
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Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
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Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
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Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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