Marketing Manager-PCIO-FraBeN
Essential job Responsibilities
Objectives:
Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).
Responsibilities:
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Operationalize PCIO plan revenue & Divisional Margin achievement
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Achievement of market share goals and value maximization for all PCIO product areas
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Effective development and implementation of marketing strategies and activities throughout France.
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Brand Differentiation and Value Preservation / Creation
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Adapting global and region marketing strategies to local market needs
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Geography influencer and monitor of market activities across EMEA
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France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business
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Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France.
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Partner with the EMEA marketing group to develop the products and materials that support our strategies
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Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment.
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Equip the sales team with expertise and ability to support PCIO cases autonomously
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Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies
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Provide insights for financial planning and forecasting as well as strategic planning exercises
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Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives
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Manage one alternant to drive PCIO tactics implementation in France
Knowledge & Skills:
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In depth understanding of the FraBeN landscape in PCIO
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Medical Device industry and market trends knowledge
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High level business and financial acumen
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PCIO product and service knowledge
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Strong communication & influencing skills
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Ability to build long term strategic and senior level relationships
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Business Planning and project planning
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Analytical, Creative and operational high-level marketing skills
Required competencies:
- Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders
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Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators
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Ability to interface with key customers and opinion leaders
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Results driven
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Creative thinking
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Strong customer orientation
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Strategically minded
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Adaptability - challenges the status quo
Educational requirements:
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Minimum bachelor’s degree in science or economics
Experience:
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Minimum 10 years related sales/marketing experience
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Medical education or previous experience in Medical business is preferred
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Mature product / business life-cycle management would be advantageous
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Track record of tangible results
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Advanced (local) marketing experience
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Large multinational company experience
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Multi-stakeholder experience
Specific requirements:
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Fluent in French and English - Dutch would be advantageous
Location:
Rungis
