At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Permanent Regular
Job Description:
The Marketing Automation Specialist supports the execution and optimization of automated marketing campaigns across the full customer lifecycle—from acquisition to onboarding and retention. Whether working at global or local level, this role plays a key part in designing email flows, managing campaign logic, maintaining contact lists, and reporting on journey performance. The role requires deep platform knowledge, strong attention to detail, and close collaboration with content, CRM, and performance teams. It is critical to ensuring Pluxee’s automation systems deliver timely, relevant, and compliant communications.
As a B2C/B2M Automation Specialist, you will be responsible for developing and optimizing marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments.
Manage and optimize B2C and B2M marketing automation platforms (e.g., Brevo, HubSpot) to support engagement, lead generation, retention, and conversion strategies.
Support growth initiatives through audience expansion strategies, acquisition database management, list sourcing, enrichment and activation workflows to increase merchant prospect volume and pipeline generation.
Monitor campaign performance, interpret insights, and optimize ROI, customer lifetime value (LTV), and conversion rates.
Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management.
You will be part of the Digital Marketing Spoke team covering France, Portugal, Tunisia and Morocco. You will report to the Spoke B2B Digital Marketing Orchestration Manager and work closely with key country stakeholders in marketing, sales, and product.
**This job opportunity is restricted to France, Portugal, Tunisia and Morocco.
Why join Pluxee?
Join an inclusive team
Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
Turn inspiration into possibility
Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
Make a positive impact
Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
Grow with us
Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.
