EDHEC BUSINESS SCHOOL
Founded in 1906, EDHEC ranks among the top 15 European Business Schools.
With campuses in Lille, Nice, Paris, London, and Singapore, and more than 90 nationalities represented, EDHEC is a truly international school connected to the business world. With over 46,000 alumni in 125 countries, it trains committed managers capable of meeting the challenges of a changing world.
Excellence, innovation, and an entrepreneurial spirit are at the heart of EDHEC’s values. The school has developed a unique strategic model based on research that serves society, businesses, and students, embodied notably by EDHEC-Risk Institute and Scientific Beta.
As a true ideas laboratory, the school is also a pioneer in digital education with EDHEC Online, the first 100% online degree-granting platform.
These dimensions make EDHEC a place of knowledge, experience, and diversity, dedicated to providing new generations with the keys to navigate a rapidly changing world.
EDHEC in figures:
8,600 students in initial training
18 degree programs from Bachelor to PhD
184 professors and researchers
11 centers of expertise
EDHEC Business School is recruiting a Product Marketing Specialist (M/F).
This is a full-time fixed-term contract (CDI) position based on the Paris campus.
Join a leading European business school and contribute to the growth of high-impact online programmes through content, product marketing, and digital initiatives.
Role
As part of the Direction Marketing des Programmes, the Product Marketing Specialist contributes to the development and execution of marketing initiatives across the EDHEC Online portfolio, ensuring alignment with programme positioning and enhancing programme visibility, engagement, and conversion.
The role focuses on ensuring the quality, consistency, and impact of programme messaging across all marketing and recruitment touchpoints, while contributing to content production, coordination, and market understanding. This includes participation in the go to-market of new programmes through the creation of launch content, marketing assets, and cross-team coordination.
Key responsibilities:
Content production and optimization
Review, write, and adapt marketing content across channels (landing pages,
emails, ads, scripts, articles) in English and French
Ensure consistency of tone, messaging, and alignment with programme positioning
Marketing Execution & Programme Promotion
Contribute to the rollout of marketing initiatives in collaboration with acquisition,
CRM, and content teams
Participate in the preparation and delivery of marketing assets across channels
Contribute to the go-to-market of new programmes, including launch content and
coordination
Maintain and update sales enablement materials, ensuring alignment with
marketing messaging
Market and competitive insights
Contribute to the collection of student and market insights (feedback, surveys,
admissions input)
Maintain and update product marketing materials and knowledge base (positioning,
messaging, personas)
Contribute to improving messaging and content based on insights and feedback
Marketing execution and operations
Monitor content performance (emails, assets, brochures, website, landing pages
etc) and identify areas for improvement
Contribute to the testing and iteration of content and messaging across channels
Use AI tools to enhance assets production efficiency and contribute to structuring
templates and automations
Track projects and deliverables, and follow up with stakeholders to ensure smooth
execution
Profile &
Master’s degree in marketing, business, communications, or a related field, from a recognized institution
1–3 years of experience in digital marketing, content, product marketing, or a related role (including internships or apprenticeships)
Excellent writing and editing skills in English and French (full professional proficiency required)
Strong attention to detail and commitment to high-quality content
Strong interest in digital marketing and higher education (experience in EdTech is a plus)
Highly organized, with the ability to manage multiple tasks and meet deadlines
Proactive, reliable, and solution-oriented
Curious mindset, with an interest in learning and continuous improvement
Comfortable using digital tools and interested in exploring AI to improve efficiency
Previous experience using HubSpot would be a plus.
