Location: Spain or France
Reporting to: Product & Marketing Strategy Sr. Manager, Europe
At Hayward, we design, manufacture and market pool equipment and automation systems for the Outdoor Living market. With a strong global brand, a large installed base, close customer relationships and a long-standing history of innovation, we are committed to delivering efficient, sustainable and high-quality solutions for our customers.
We are looking for a Trade Marketing & Communication Manager, Europe to lead and develop marketing and communication strategies that support sell-out acceleration, strengthen Hayward’s visibility at point of sale and enhance brand presence across European markets.
This is a key strategic role with strong internal and external exposure, working closely with Product Management, Sales teams, communication stakeholders, external agencies, partners and industry representatives to drive impactful marketing initiatives across multiple channels.
In this role, you will be responsible for defining, coordinating and executing trade marketing and communication initiatives across Europe. Your key responsibilities will include:
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Managing the annual Marketing & Communication budget, ensuring maximum ROI within the marketing plan.
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Ensuring brand consistency and brand delivery across all markets, including the implementation of marketing campaigns, visual merchandising, loyalty programmes and other initiatives.
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Designing and supervising the communication plan, including both operational and digital communication actions.
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Coordinating the communication team by setting priorities, defining deadlines and promoting team engagement through effective leadership.
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Working closely with Sales leaders to design marketing programmes that increase awareness, build categories and grow demand for Hayward products.
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Developing customer-relations initiatives and coordinating Hayward’s presence at conventions, annual meetings, trade associations and seminars.
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Contributing to competitive intelligence by analysing competitors’ communication channels, messages and methods.
We are looking for a creative, analytical and business-oriented marketing professional with strong project management skills and the ability to work in a cross-functional European environment. The ideal candidate will bring strategic thinking, commercial sensitivity and the capacity to transform marketing plans into concrete actions that support business growth.
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Minimum 5 years of experience managing marketing programmes, preferably in an industrial environment and working with cross-functional teams, external marketing agencies and vendors.
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Experience in the pool sector would be considered an advantage.
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Bachelor’s degree in Marketing, Business, Communications or a related field preferred.
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Strong computer skills, including Microsoft Office tools such as Word, Excel and PowerPoint.
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Fluent English is mandatory. Spanish and French will be considered a plus.
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Trade marketing and communication planning
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Customer focus and client relationship management
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Marketing research and analytical skills
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Cross-functional leadership
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Team leadership and project coordination
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Commercial mindset and ability to work across different European markets
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The opportunity to take ownership of trade marketing and communication initiatives across Europe.
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A highly visible role with strong interaction with Sales, Product Management, communication teams, external agencies and business partners.
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The chance to contribute to brand development, customer engagement and business growth in a dynamic international environment.
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A company with a recognised brand, a strong market presence and a continued focus on innovation, energy efficiency and sustainability.
If you are a strategic, creative and analytical marketing professional with strong communication skills and the ability to lead cross-functional initiatives in an international environment, we would be pleased to hear from you.
Apply now and join Hayward’s European Marketing team.
