Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.
Your role:
We are in business to save our home planet. This role leads the planning, execution, and growth of all regional marketing and environmental efforts and impact within the assigned territory. The role ensures that all communications and activations are implemented in alignment with the Patagonia EMEA business strategy. The position acts as the key liaison between EMEA strategy and regional implementation, working closely together with the local wholesale teams ensuring that Brand Marketing, Wholesale Marketing, and Environmental Activism are delivered to the required standard.
Main tasks:
Regional strategy translation: Develop locally relevant marketing and environmental plans by aligning with EMEA-wide strategic direction and collaborating with the regional managers, country managers, sales teams, and EHQ stakeholders. Ensure that campaigns reflect the cultural, environmental, and commercial context of the region and contribute to Patagonia’s mission.
Team leadership: Lead, manage, and develop an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Partner with line manager to plan resources and budget allocations, to align with long range EMEA strategy and objectives and scale our work and impact.
Budget ownership and execution: Oversee regional budgets across Brand Activation, Wholesale Marketing, Marketing Contribution, Seeding, and POP. Ensure accurate forecasting, timely execution, and strategic allocation of resources to maximize impact and maintain financial accountability.
Environmental and community engagement: Lead regional environmental initiatives in collaboration with the EHQ Enviro team and local NGOs, applying Patagonia’s environmental engagement guidelines. Manage the 1% for the Planet granting process and contribute to building strong B Corp networks and activist communities.
Media, PR and communications coordination: Plan and validate regional paid media, PR, and digital activations in collaboration with EHQ and local agencies. Ensure all outputs reflect Patagonia’s tone, values, and strategic priorities and are executed to the highest standard.
What we’re looking for:
Advanced expertise in strategic Marketing Impact planning and execution to translate EMEA-wide strategies into locally relevant plans that drive brand, environmental, and commercial impact across diverse regional contexts.
Full expertise in team leadership and development to manage and mentor a geographically distributed team, fostering accountability, collaboration, and high-quality execution.
Full expertise in budget management and resource allocation to oversee complex budgets and ensure strategic use of funds across marketing and environmental initiatives.
Full expertise in environmental programming to lead regional environmental strategy and NGO engagement with integrity, clarity, and alignment to Patagonia’s mission and impact framework.
Full expertise in media and communications coordination to manage paid media, PR, and digital activations through strong collaboration with EHQ and local partners, ensuring consistency and quality across all outputs.
Business fluency in English and French with proficiency in Italian
An inclusive mindset, valuing diversity of thought, background, and experience, and fostering a
A love of the outdoors
An interest in saving our home planet and making a positive impact through your work
Other important details:
This is a Full-time position based in Annecy, France
We have a hybrid work model, working from home for maximum 3 days per week
We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role.
To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/
At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.
Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.
At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.
As we are in business to save our home planet, we can only do this together.
Please make sure that your CV and cover letter are in English.
Disclaimer for recruitment agencies:
Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies
